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"Social Steve" Goldner
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SocialSteve's Blog
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Social Media Marketing Discussions
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The Facebook Issue No One Wants To Discuss
So, you are tired of reading about Facebook this past week. From the controversy with GM pulling its $10M Facebook ad program early in the week to the Facebook IPO on Friday. And then the surprise wedding of Zuckerberg to...
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A Real Look at Social Media Influence
We talk about influence as if it is something new. Actually the definition has not changed in the past 1000 years or so, but tactics for influence engagement certainly have changed due to the digital revolution. And while many might...
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A Marketing Lesson about Brand Proliferation using Social Media
It happens just about every week. Someone asks me about social media because they are confused as a result of hearing some mumbo-jumbo. There are way too many “experts” complicating simple matters. Social media is very easy to understand if...
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Revisiting the Importance of Owned-Earned-Paid Media Integration
If you are not approaching owned, earned and paid media holistically as a one set integrated strategy and execution, you are not producing optimal results. No doubt! Well over one year ago, I wrote a piece “Integrating Owned Media, Earned...
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What You Say Versus What People Hear – A Simple Little Social Media Reminder
It has happened to all of us. We say something and it gets misinterpreted. Some 30 years ago, we began to see this with email communication. And now we see it even more problematic with social media. The reality is...
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Social Media C.A.R.E.
Social media should be used to show your potential and existing customers that you care. What does it mean to care? Care is to pay serious attention or solicitude. As I have often professed, social media is a primary vehicle...
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7 Tips for Blogging – Maybe Your Most Important Social Media Activity for Business
Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about blogging first. No other endeavor can be better to promote you or your brand as a subject matter expert. While...
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Got Social Culture?
I work with a number of clients that look to leverage social media to produce business results. I can help them with their strategy, planning and execution. I can tell them about all the ins and outs, tactics, and nuances...
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A Social Lesson from “The Boss”
It happens to all brands. They hit a moment when something effects their position and they do not know how to react. Something that potentially changes who they are and they are frozen, not sure what to say or how...
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Never Give Up Hope
My sister, a hero of mine, posted this on her blog today. You have to be a member of the blog to access, so I am reposting it here instead of just providing a redirect URL. Her friend sent it...
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