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Marketing/Ecommerce Research
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Ecommerce, web marketing and development news and research by Michael Bloch of Taming the Beast.net
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Freemium Conversion Survey
A recent survey found a freemium approach to sales works incredibly well – as a general concept anyway. Freemium is whereby a product or service is provided free of charge, but for additional features a fee is charged. Fremium differs...
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The Decline Of Checks
“The check is in the mail”. The what is in the where? That old saying may not be around for much longer. The use of checks (or as we call them out here in the colonies, cheques) is experiencing a...
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Double Digit Growth For Ecommerce In Q1
Online retail spending in the US hit $44.3 billion for the first quarter this year, up 17 percent over a year ago. According to comScore, this represents the tenth consecutive quarter of year-over-year growth and the sixth of double-digit growth....
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Google Web Fonts & Font Replacement
Wanting a little more variety in fonts for your web pages that will render properly in most browsers? You don’t have to use images – try Google Web Fonts. The Google Web Fonts collection currently boasts 110 font families –...
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Facebook Page Statistics
Concerned with the fact your company’s Facebook page doesn’t have eleventy billion fans? Don’t worry, you’re certainly not alone. A study of 1.7 million pages by Recommend.ly revealed the following statistics: - 31% of pages had less than 32 fans...
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Correct Shipping Calculations Crucial
If your shipping calculator isn’t working properly, you could be losing a bunch of sales and not even know it. I was shopping online for a vacuum cleaner recently and found a reasonable deal from a well known Australian retailer....
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Comment Quality Under The Spotlight
It’s been encouraging to see a few more publications and journalists publicly questioning blog comment quality as it’s a really important topic. Back in 2009, I wrote about people increasingly confusing civil debate with garden-variety ad hominem exchanges. Things certainly...
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Global Online Shopper Survey Report
WorldPay has released a report on the findings of its survey that polled more than 19,000 online shoppers across the globe in regard to their online shopping habits. Among the findings: - Online shoppers are spending an average of 22%...
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Al Gore – Internet Hall Of Fame
Al Gore was among the inaugural Internet Hall of Fame inductees announced recently at the Internet Society’s Global INET 2012 conference in Geneva, Switzerland. It’s a running joke that Al Gore believes he invented the Internet. This originated from a...
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Death Of The Company Blog?
It appears companies are increasingly turning their backs on blogs in favor of social network sites. According to a story on USA Today, quoting data from a University of Massachusetts Dartmouth survey, 50% of the 500 fast-growing companies listed by...
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Facebook Page URL’s In Advertising
I saw a TV ad the other night that featured a company’s Facebook page address, but not their own domain. I’m not sure if this is such a good idea. Many people have a Facebook profile. If they don’t, they...
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The Importance Of Free Shipping
Xmas is long gone, as is Valentines Day and more recently Easter. Things a little quiet? Consider free shipping – it may be a lot more important in turning browsers to buyers than you think and it doesn’t have to...
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Ahem – About Those Links
It seems Google is moving away from “silently distrusting” spammy or paid inbound links and becoming more vocal about them. A few bright sparks in one of the fledgling sectors I monitor learned that circa. 2000 SEO tactics such as...
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Paywall Alternative – Google Microsurveys
Folks generally hate paying for content. Publishers like making money with as little effort as possible. Put these aspects together, plus a new twist from Google and microsurveys may be a nice little earner where everyone wins. As an alternative...
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Subject Line Vs. Origin
Which is the more compelling reason to open an email – the subject line or the company that sent it? In response to the question: “What makes you decide to open an email from a business or nonprofit?”.. .. 64%...
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AVG Anti-Virus Rolls Out Do Not Track
And an aspect likely to add to the wailing, gnashing of teeth and rending of garments of some in the online advertising industry, do-not-track will be enabled by default. Folks with AVG installed aren’t a small group – they number...
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Watch Out For Social Engineering
Do you work in a or consult for a company where new staff members seem to join the team every day? In these situations, it can be hard to keep track of who is who, so it’s particularly important to...
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Some Folks *Really* Hate Autocomplete
I’m referring to Google’s autocomplete – the feature that tries to predict the query you are going to search. You might want to check what comes up when you type your name in. I’ve always found autocomplete to be a...
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The Death Of Cursive Handwriting
Thanks to the Internet, computers and smart phones, cursive writing is on its way out. A recent article challenged my opinion of the demise of cursive being a good thing. I write very little by hand these days. Probably the...
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Even More “Not Provided” Keywords
A couple of weeks ago after Google Analytics started reporting on even fewer keywords, I wrote GA could be a very interesting beastie in the months and years ahead. I didn’t have to wait months. It’s gotten even more “interesting”...
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