Blog and Resources
We provide information and resources for the Marietta business community to create and maintain an effective online presence using the best practices of web development, promotion, and management. We also present special features and current projects.
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Ecommerce Feeds
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Groove Commerce eCommerce Blog
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eCommerce News from an Search Engine Optimization and Search Engine Marketing Perspective
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Five Underrated SEO Practices for eCommerce
SEO is like caffeine for your ecommerce store. Too little and you don’t get results –too much and it becomes unhealthy. But if used correctly, you can really jumpstart your online presence and increase online sales. With Google’s ever-changing algorithms the......
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Keys to a Link Building Strategy That Works
The Groove Commerce marketing team focuses strongly on tailoring link building strategies for our recurring client base. Link building is used to increase organic rankings through SEO, but why exactly is link building so vital and what are the primary......
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Design 1, 2, 3: What is (and Should be) Trending in eCommerce
For someone working in eCommerce, I have pretty high expectations when it comes to my shopping experience. (Turns out, so do regular shoppers.) So, when I have a positive experience or notice something good happening on multiple sites, I feel......
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Developer’s Toolbox – Get a Handle on Handles in Magento Layout XML
Magento’s layout XML can be intimidating for a developer, new developers in particular. Because there is so much flexibility with XML inside of the Magento framework, there is a lot to learn. One of the most powerful functions you should......
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Groove to Host eCommerce Forum in Philadelphia
Online merchants are invited to join Magento, Groove, and Listrak for an eCommerce Forum in Philadelphia on May 10th. This is a “can’t miss” event for etailers who are considering or already using Magento. Attendees will hear success stories from......
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The Vacuum Center Cleans Up an Outdated Design with Magento Enterprise
The Vacuum Center has been selling vacuums and vacuum accessories online since 2001. With access to over 70,000 parts, they are one of the largest etailers in the industry. When Chad White, Owner of The Vacuum Center, decided the time......
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eCommerce Site Analysis – The Basics
eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). The first step in your eCommerce strategy moving forward should be a thorough eCommerce site analysis. Your site needs......
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The Magento Project Manager’s Playbook
Launching a custom Magento e-commerce website is a large undertaking with multiple parties involved. Before you “flip the switch” and start watching your conversion rate climb – you must travel a long road paved with challenges. The key to overcoming......
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Design 1, 2, 3: Above the Fold Homepage Gold: The Hero Banner
Long gone is the notion that everything must be ‘above the fold’ (included in the top 600-800 px of a page) on a homepage web design. Numerous user tests and anecdotal evidence has uncovered that yes, users can and do......
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Making the Move to Magento: Preparing for a Platform Transition (Webinar)
When considering an ecommerce platform transition, you must learn which questions to ask before you can get answers. March’s webinar helps you prepare for a move to Magento by walking you through all the steps necessary for a successful transition.......
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