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What Is The Difference Between Plain, Rich, and HTML Text? |
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The difference between Plain Text, Rich Text, and HTML text in email composition and reading is mostly a matter of appearance and compatibility. Most email clients are capable of rendering any of these. Plain text is the most compatible and leaves the smallest footprint with only a simple font, most commonly New Courier or Times New Roman, with no color, bolding, or other text decoration or formatting. Some internal server messaging systems will only deal in plain text and will either reject other formats, or will more commonly render anything else as plain text.
Rich text brings much the same feature set as a word processor such as MS Word. It allows for a rich variation of font and formatting options. Still this is a fairly small footprint format and most email programs can deal nicely with it, allowing you to present a more branded and visually appealing appearance in your communications.
HTML formatting brings with it the coding features found in actual web pages allowing an almost unlimited ability to design exciting and visually striking emails. However this format has been over used and abused by spammers and malicious virus and spyware programmers. Today while most email clients can deal with HTML formatting, by default they will render it as plain text, losing your appearance and branding. Because of this, caution should be used in choosing HTML as your recipient may very well see a greatly different version than how it was originally composed.
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