Blog and Resources
We provide information and resources for the Marietta business community to create and maintain an effective online presence using the best practices of web development, promotion, and management. We also present special features and current projects.
Our Partners
Our online website services project; domain names, web hosting, email services. Our flagship project for hands-on managed website services and consulting.
You Can Help
If you would like to see us cover a topic or add a section or new feature, let us know. We'll be happy to investigate. Please send us your comments and suggestions and help us grow.
Contact Us...
|
|
Written by Larry Dearing
|
|
Saturday, 19 December 2009 17:17 |
We get busy with our marketing, our social networking, our blogging, and our sales or production efforts. Sometimes we forget to periodically focus a critical eye toward our websites. For your web presence, professionalism is both in the way your web site looks and in the way it functions behind the scenes.
This short reminder is offered as a starting point for a review of your web site for both presentation and functionality. Check ups of this type should probably be performed on a regular basis, and depending on the frequency of your content or marketing direction changes, should probably be done at least annually.
Take a few minutes and run your site through this simple check, making notes where you need to correct, edit, or enhance.
- Make sure you have no dead or broken links. From no fault of your own, "link rot" occurs due to the link target moving or disappearing. Test both external and internal links and make sure all your main menu links are good.
- Review your graphics and make sure they are working for you. Make sure you are using good "alt text" and titles for the search engines to grab on to using your targeted key words. Make sure all graphics are the right quality, size, and placed well.
- Check consistency between and across your website. Check your headings, subheads, and body text for consistent font size, weight and color.
- Spell check your site. Even if you proof out all updates, you still could have missed something. Double read your content to avoid grammar or word form errors that spellcheck might miss.
- Make sure your meta tags are working for you. Check all pages for descriptive title tags and accurate and relevant description and key word tags. Make sure your targeted key words appear in your body text as well as your tags.
A few minutes here and there and go a long way in the overall success of your web site. Review your site's quality often with both functional and presentation criteria in mind. |
|
